Branding

GREAT HOME SERVICE COMPANY WEBSITES NAIL THE F.A.C.T.S.

F.A.C.T.S. – Found, Accessible, Content, Trust, Synced

In a previous life, I worked for a home service company. We had a fleet of more than 25 trucks and a 40,000-square-foot facility full of equipment. It was an impressive operation, and I frequently gave tours to new employees, partners, etc.

There was one vantage point where you could look down and see our entire operation, and I often paused there to give people a chance to take it all in. Without fail, someone would always say something like, “Wow, there must be millions of dollars in equipment down there!” And sometimes I would respond with something like, “That’s true, but our single most valuable asset isn’t down there—it’s in the cloud.”

“WOW, THERE MUST BE MILLIONS OF DOLLARS IN EQUIPMENT DOWN THERE!”

“THAT’S TRUE, BUT OUR SINGLE MOST VALUABLE ASSET ISN’T DOWN THERE—IT’S IN THE CLOUD.”

People would give me a puzzled look. That asset was our company website. Millions of dollars in physical equipment and, aside from our brand, our company’s most valuable asset was nothing more than some pixels on a web server somewhere. It is incredible when you think about it, but the same is almost certainly true for your business (and if it isn’t, you have an opportunity on your hands).

It doesn’t matter whether you own an electrical, HVAC, painting, pest control, plumbing, or roofing business—your website is your most valuable asset. A great website will accelerate your business growth, reduce service delivery costs, differentiate your brand online, and more.

What Exactly Makes a Great Home Service Company Website?

If you ask the typical digital marketing guru that question, odds are you will quickly be drowning in a sea of technical jargon and mumbo-jumbo. Not helpful, and that is why I’ve written this post.

Let me give you a simple and easy way to determine whether a website is great or not. A great home service website has the F.A.C.T.S. right. Of course, F.A.C.T.S. is an acronym, and we all love those because they are so easy to remember.

F.A.C.T.S. STANDS FOR:

• Found
• Accessible
• Content
• Trust
• Synced

Easy, right? Let me quickly walk you through the meaning of each word within the context of what makes for a great home service contractor website.

Found

GREAT HOME SERVICE COMPANY WEBSITES ARE EASILY FOUND

The best home service company websites are found on the first page of Google’s organic search results. Let’s say you own a residential HVAC company servicing Greenville, S.C. Your website should be listed multiple times on Google’s first page when a homeowner searches furnace replacement Greenville, SC.

You can pay for Google Ads and Google Local Service ads and ensure this happens, but having your website listed multiple times in the organic search results will offer your business the best long-term ROI.

You achieve this by having a website that leverages all the best search engine optimization (SEO) techniques. Make no mistake, you should also run pay per click (PPC) and Local Service ads, but SEO continues to offer the best long-term marketing ROI for home service contractors.

If you want to learn more about SEO’s ins and outs, we have written lots of content over the years about every aspect of it.

For example:

• What Is SEO?
• 10 Ways Contractors Can Improve Google Rankings
• Contractor Marketing Ideas, Strategies, and Tips

If it were me, I would not waste time trying to learn SEO—you will never catch up to the best and the brightest who have been studying it for more than a decade ship has sailed.

Instead, take these steps:

1. Evaluate your current website. Does your site show up on the first page of Google in the organic search results for keyword phrases related to your company—other than your company’s name? If the answer is, “no,” your website doesn’t have the F.A.C.T.S. right. Consult with an expert.
2. If you are going to engage a web design or digital marketing company to build you a new website, make sure they are also well-versed in home services SEO. Ask them for case studies and references to that end. How well a website ranks has little to do with aesthetics, so you’ve got to dig deeper.
3. In competitive markets, ranking on the first page of Google will require an ongoing investment in SEO, but your website is the foundation and therefore the starting point. (And even with an ongoing investment, SEO will still offer the best return on investment.)

And remember, a great home service contractor website is easily FOUND.

Accessible

GREAT HOME SERVICE COMPANY WEBSITES ARE ACCESSIBLE

The best home service contractor websites are accessible. Accessibility comes down to two things:

1. Speed
2. User Experience

Speed is obvious. When someone clicks on your website, your site must load quickly. Patience today is non-existent, and nowhere is this more true than online!

Think about it—have you ever searched on your phone, clicked on a site only to find that the site takes forever to display? Of course, you have! And what you did next is the same as everyone else—you clicked the back arrow and went to the next site listed on Google!

User experience means that your site looks and functions properly across all devices. It should not matter whether someone uses a desktop computer, a laptop, tablet, or phone. Your site needs to load quickly and be easy to read and use.

As a consumer, nothing is worse than grabbing your phone, finding a site that appears to have what you need, and then trying to click the phone number to call or complete the website form only to have it not work. It is beyond frustrating.

As with SEO, we have written tons of content about the importance of website speed and usability. If you want to learn more, here are some to get you started:

• How Fast Should A Website Load?
• Mobile-Friendly Website Design: The Only Guide You’ll Ever Need

Again, if I were in your shoes, I would NOT attempt to become an expert on website speed and user experience. You are a business owner, and this is a waste of your time.

Instead, I recommend you do/think about the following:

1. Test your current website. You can test the speed here or here. If you want to test usability, get a bottle of wine and a few friends, and pull out your phones. Visit your website and try to find various things or perform certain functions. Have your friends call attention to things that are difficult to find or use.
2. If you’re going to engage a company to build you a new website, make sure you spend some time interviewing them about their philosophy when it comes to website speed and usability. Ask them what percentage of website visitors in your industry use mobile devices (we have these stats because we work with hundreds of home service contractors).

Content

GREAT HOME SERVICE COMPANY WEBSITES DELIVER AWESOME CONTENT

The home service company websites that perform the best have awesome content. Some contractors think of your website as an interactive brochure or maybe a virtual customer service representative.

We suggest home service contractors think of their website as if it were a virtual sales rep. The good news is, if you have any of these perspectives, you’re right! Your website is all of those things, and your site must have excellent content to be effective.

Awesome website content establishes your company as an authority. It also effectively conveys lots of information quickly to:

• Connect with visitors
• Convince visitors that your company is the best choice for their needs and
• Convert them into a lead – something on which you can act (e.g., a call, web form, or webchat)

Connecting with visitors comes down to two things: answering their questions and creating trust. Think about it—when someone visits your site, what questions are going through their mind?

The following questions are common to virtually all home service companies:

• Does this company service my area?
• Do they do the type of work I need? How often do they do it (i.e., is it your specialty)?
• How quickly can I get someone to my house?
• Is the company locally owned and operated?
• Have I ever seen this company before?
• Do I know anyone who has used them or recommends them?
• Does the company seem reputable and trustworthy?
• Why should I hire this company over the next one down the list?

Put yourself in your prospect’s shoes. Answer their questions in a way that builds trust and creates confidence. Differentiate your company with your answers. This is how you quickly connect, convince, and convert visitors.

CONTENT & SEO

Google doesn’t rank websites; Google ranks website pages. Content is a key component of each website page. The quality of the content on each page of your website plays a critical role in how your website ranks organically.

Consider the following example. Imagine you own a pest control company. On your website, there is a page called “Services We Provide.” That page lists the different types of pests you eliminate or remove.

One of your nearby competitors has a page on their website also called “Services We Provide,” but, on their page, in addition to summarizing all their services, they link to additional pages on their site—a page for each specific pest.

All things being equal, your competitor’s page will almost certainly outrank yours for a particular search (e.g., yellow jacket nest removal Charlotte, NC).

Do not make the mistake of jumping to the conclusion that lots of pages or lots of text on your pages equates to a cluttered, difficult to navigate site. A website design company specializing in home service websites will use design and coding techniques and technology to make your site easy to read and navigate—no matter how many pages or how much content you have.

You also do not want to make the mistake of buying a website with templatized content. Your content also needs to be unique to your business. Your content must differentiate you from your competitors—and again, it only has a few seconds to do this.

MORE THAN WORDS

Great content extends beyond website pages with a few paragraphs on each page. To be effective, you (or whoever builds your website) must carefully consider other types of content—for example, images and video.

When it comes to communicating a lot of information quickly, images are often superior to words—just take a look at the image above. What does it tell you?

If you have branded, nicely wrapped service vehicles, work those into your website, so visitors see them right away. Familiarity can build trust. If the person visiting your site has seen your vehicles around town or, even better, at their neighbor’s house, it is a huge trust-builder.

If you want to improve your site’s content on your own, here is a good exercise. Visit one of your site’s service pages, and ask:

• Why would someone have ended up on this page?
• What problem are they facing?
• What questions would they naturally have?
• What images could you display that would immediately form a connection?
• What could you put in your content to differentiate from your competition?

The questions above are part of a process we use when working to improve site content. No matter how well optimized a site is, asking these questions will almost always result in additional improvement.

Like the other topics above, we have lots of information about website content:

• How Much Content Do I Need on My Website?
• How Google Recognizes and Rewards Quality Content
• How to Write Website Content That Ranks Well on Google
• Is Content Really King?

My recommendation is that you:

• Evaluate your current website:
  • How many pages does your site have?
  • Use your website analytics to figure out how well your content does at attracting visitors, connecting with them, and converting them into leads? (If you don’t know how to do this, contact us—we do it all the time!)
• If you’ve already made the decision to hire a company to build you a new site, make sure you:
  • Ask them lots of questions about the content that will go on your new site
  • Ask their sales team how important content is
  • When you review their proposal, consider how much content they will move from your old site to the new site
  • Will they be creating any new pages or content?
  • Recognize that all of these answers factor into the cost of your new website (Read: you get what you pay for!)

Trust

GREAT HOME SERVICE COMPANY WEBSITES BUILD TRUST

Content and trust are closely related. The best home service company websites quickly create a sense of trust with visitors. In addition to some of the tactics mentioned above, here are a few additional ways to create trust with your website visitors:

• Make your contact information and license number prominent throughout the site
• Use real images of your service vehicles
• Put images of your staff (vs. stock photos) throughout the site
• Use logos for the forms of payment you accept
• Include the logos of the major brands you represent or service
• Feature reviews and testimonials throughout your site—this is exceptionally powerful IF they are NOT anonymous
• Prominently display your service areas across the website
• Place award badges in a high visibility section of your website
• Add your financing options in an easy-to-find location on your website

Synced

GREAT HOME SERVICE COMPANY WEBSITES ARE SYNCED WITH SALES & SERVICE

While you might have been able to guess what I meant by each of the previous four words, this last one is not so obvious.

The best home service company websites are synced with sales and service. In other words, there is a seamless transition between someone who reaches out via your website with a service or sales request.

Here are some examples of what I mean by this:

• Your website’s content must mirror the language used by your team
• If your site has coupons or offers, they must be kept current, and your sales and customer service team must know them
• When someone calls the number on your site, the call must go to the right team
• When someone fills out a website form, it must get routed to the right person, and that person must reply quickly (the faster you respond, the higher the booking rate)

The best home service company websites are aligned and tightly-synced with sales and service.

A great way to see how well your site is synced is to mystery shop your company (or have a friend do it for you). Have them fill out a service request form on the website, and note how quickly someone followed up. Have them call the number on your site with a sales inquiry and see how quickly they get in touch with a live person. Review the coupons and offers on your site to make sure they aren’t expired.

Make someone accountable, and remember, you must regularly review your company’s systems. You can expect what you inspect!

Conclusion

There is a lot of technology under the hood of the modern home service contractor website, and it is easy to get overwhelmed by it all. It doesn’t help that many web marketer gurus use a jargon-rich language that almost seems designed to complicate and confuse, but do not get discouraged.

Press on, because a great website can catapult your home service company to new levels of growth. A great website can improve your customer service while simultaneously reducing costs. A great website can differentiate your brand—something that is increasingly important as companies like Angie’s List, HomeAdvisor, and, to a different degree, Google attempt to commodify various home services.

Visualize your website as one of your most valuable assets, and do not let the fact that it exists as pixels in the proverbial cloud obscure your vision for what it could be. The quality of your website and your company’s overall performance go hand in hand, so it is crucial to critically evaluate your site.

9 CTR Optimization Strategies To Grow Your Organic SEO Traffic

Welcome back to mddigitalgraphicdesigns’ weekly content series, where we give you actionable SEO strategies and tips that you can implement today and start seeing results.

Let’s kick today’s lesson off with a quick screenshot.

That’s a keyword with 3,600 monthly searches jumping from #5 to #1 and staying there.

What did we do to make this happen?

If you guessed link building… You know us well, but not this time.

Keep reading and I’ll show you the strategies we used to optimize this page and many others to double the site’s traffic.

Time to learn: 15 minutes

Impact (1-10): 8

Tools required: Google Search Console

Tools suggested: None

Now, let’s get to it…

Working With What You Have

You’ve probably heard of this concept in a few different ways. It goes along the lines of…

“It’s a lot easier to make more money off existing customers than to acquire new ones.”

Or…

“It’s easier to make more money with your existing business than start a new venture from scratch.”

The same holds true for SEO. It’s often going to be a lot easier to increase traffic on your existing pages instead of going after new keywords, creating more content, and building more links to a fresh page.

That’s exactly what we did in this case and we used the power of copywriting to do it.

Enter Clickthrough Rate (CTR) Optimization

If you’ve read a few of our previous SEO guides, you’ll already know that your CTR is going to affect search engine rankings.

In other words, even if you’re able to rank #2 with great on-page optimization and high-quality backlinks, if people are clicking on the #3 result more often than usual, Google might drop you further down for being irrelevant and not meeting the expected CTR.

Obviously, the opposite also holds true and that’s what we’re going to use to our advantage to improve our rankings and get more traffic

We’re going to find pages that are close to getting some traction but have a poor CTR and then I’m going to show you how to fix that up and hopefully climb to higher positions.

Not only that… Increasing your CTR literally means getting more people to visit your site.

How to Find Underperforming Pages

First up you’re going to head to Google Search Console and their “Performance” report. You’ll want to click on the CTR and average position boxes to get some additional data.

You’re going to have a nice overview of thousands of keywords that are bringing you traffic, what position you’re ranking in for these terms, and what kind of CTR you’re seeing.

Our goal is to find pages that are already doing well but have a poor CTR in relation to the position you’re ranking in.

According to data from 2019, the CTRs for the top 10 positions look something along the lines of:

1. 32.58%
2. 16.69%
3. 10.34%
4. 7.24%
5. 5.27%
6. 3.93%
7. 3.02%
8. 2.35%
9. 1.86%
10. 1.53%

These are averages and are going to vary massively from search to search, but they give you a pretty good idea of what is acceptable and what is not.

To actually find these pages, I recommend sorting the data by either the highest number of impressions or highest average position and then looking for odd CTRs.

Sorting by position, we can clearly see that there’s a bunch of keywords that have CTRs way below the average for #1 rankings.

We’re going to be optimizing these on a page-level, not for specific keywords, but you’ll want to save down any and all opportunities you see for later reference.

When sorting by impressions, you’re going to see much lower CTRs across the board because the average positions will likely be lower and the queries more generic.

Nonetheless, you can find some pretty amazing, high-impact opportunities from here.

How to Improve Your Organic CTR

Let’s talk about how to actually go about increasing your clickthrough rate for a page.

To do that, let’s first look at the Google search results.
There are really only two things we’re able to influence when it comes to our results – the meta title (purple on the image) and the meta description (the paragraph below it).

While the meta description definitely has an impact on the CTRs, it’s going to be quite insignificant when compared to changes you can see from improving the title. So that’s what we’re going to be focusing on.

Think about it… Unless you’re doing a highly important or specific search, you’ll likely simply skim through the top 5 results by looking at the titles and choosing the most compelling one.

I’m going to share 9 strategies and tips you can use to stand out in the search results and increase your CTR.

1. Assess Your Relevance to the Search Results

Google’s gotten pretty damn good at making search results relevant. In fact, it’s one of the most important ranking factors – if your pages serve a different intent than what is currently on Google’s first page, you’re probably not going to rank well.

But… There are also search results that display mixed intent.

You might see some e-commerce stores and some product reviews… Or how-to style articles and listicles.

This is the first question you’re going to want to ask yourself when it comes to both improving your position by being more relevant as well as increasing your CTR – what does the average searcher actually want?

If you’re ranking #7 for a keyword with a product page while everyone above you has informational content – you won’t really have anything to optimize for. You’re irrelevant.

It’s time to decide whether to create a new page and angle to rank with or move on to the next keyword.

Other times it may be as simple as shifting the angle of your page. Maybe you’re ranking with a listicle style post (15 tips for achieving X) but everyone ranking above you (and what the searchers want) are “how to achieve X”.

In summary – give people what they want and Google might give you what you want.

2. Change Your Title to Stand Out From the Crowd

I always try and read through the top three ranking pages and try to put myself in the searchers shoes on a deeper level… Beyond whether they want to see some reviews or to buy a product.

Let’s say I had an article reviewing the email marketing tool ActiveCampaign and was ranked #4 but not getting very many clicks.

The top three results are titled:

1. ActiveCampaign Review 2020 – When (and when not to) use it
2. ActiveCampaign Review
3. ActiveCampaign Reviews and Pricing – 2020

These titles don’t set the bar too high but let’s roll with it…

One of the best ways to increase our CTR is going to be standing out from the search results and doing something unique.

If everyone else is putting pricing, features, comparisons, and other boring stuff in the title tags, I need to find a different angle.

From experience as well as reading through the top pages, I know that this is more of an advanced tool. This means that the searcher likely doesn’t need to be convinced that this is a good tool or that email marketing is necessary.

What they really need to be convinced of is to ditch their old email marketing provider and make the switch over to ActiveCampaign.

This is something we can take advantage of.

I might call the page something along the lines of:
ActiveCampaign Review – Why I Switched Over From Mailchimp

This is just an example but there are a million other angles you could take with it, that create a lot more curiosity and interest than a generic “when to use it” or “why it’s good” title.

Some additional ideas:
ActiveCampaign Review – How We Grew Our Store 157%
ActiveCampaign Review – Is It Really Worth $XXX/mo?
ActiveCampaign Review – Best Email Solution for eCom?

So simply doing something different from your competitors is going to be one side of it and the other goes back to our previous point about matching the searchers intent and what might compel them most.

To give you another example… We had a website ranking for a keyword where the top five results were all listicles along the lines of…

• 6 Steps to Sleep Better
• 15 Proven Tips to Sleep Better
• 6 Secrets to a Good Night’s Sleep

We tested several titles that were radically different from this, but they ended up going a bit too far from the searchers intent.

The winner of the test?

X Strategies to Improve Your Sleep [TRIED AND TESTED]

The hypothesis for the page was that we all had already heard of tips for sleeping better – sleep in a cold room, stop using screens before bed, etc… But what people really wanted to know was which ones are actually important and make a difference.

3. Look at Similar Niches for Ideas

This is probably one of my favorite little tricks when it comes to SEO (and it applies to more than just titles…)

Whatever you’re trying to achieve – in this case – a better title tag… Someone has already put countless hours into doing it the right way and finding the best approach.

I like to look at other similar niches or markets and see how they’re optimizing their title tags.

This becomes even more efficient if you can look at much more competitive or lucrative areas that are similar.

Let’s say you’re ranking for the best law firm in Charlotte (that’s a US city) and want a better title tag.

I would start to Google for law firms in some of the bigger and more competitive cities. See how other law firms have approached this in New York, California, Chicago, San Diego, San Francisco, London, etc.

If you’re an online business, the same logic applies but on an industry level.

Ranking for best facebook ad agency? Look at the SEO agencies, marketing agencies, Google Ads agencies etc.

Ranking for the best coq10 supplement? Try searching for magnesium, fiber, fish oil, calcium, and other way more popular supplement types.

An affiliate site ranking for long-tail tech stuff? Look at the most popular titles in tech and how they do it – best bluetooth earbuds, best wireless headphones, best gaming laptops etc.

Sometimes you’ll see the same formulas repeated over and over that you can implement in your own business.. Other times you’ll just get one word that’ll help you turn things around.

Either way it’s super easy and you’ll learn a lot by doing it (and not just in terms of titles).

4. How to Write a Well-Optimized Title Tag

Other than the above points and SEO best practice in general, you’re going to benefit from learning more about copywriting and headlines.

Here are five principles I try to follow with each title tag:

Be Specific

While it’s great if your headline creates some curiosity, it shouldn’t be regarding what the page is about or what value you’re going to add to the reader’s life.

The more specific you can be about what they have to gain from reading it, the more likely you are to get the click.

Here are a few examples I found on Google 🙂

Problem: How to fix your posture
Title: Good Posture in 30 Days: Exercises, Calendar Plan, and More

Problem: Improve copywriting
Title: 75 Resources for Writing Incredible Copy that Converts

Problem: Creating an SEO strategy
Title: How to Create an SEO Strategy for 2020 [Template Included]

Problem: Learn guitar
Title: How To Learn Guitar: An 11-Step Programme For Beginners

Whether it’s discussing additional tools you provide on your page to solve the readers problem (e.g. templates, calendars, exercises) or simply indicating that this is targeted to them (beginners, experts, kids, old folks) – the more detailed you get, the more attention you’ll receive.

Avoid Neutral Titles

Have you ever searched for a product review for “final confirmation” only to see that the first Google result calling it a scam?

You get a strange feeling in your gut, quickly click the result to see what the fuss is about, only to see the article conclude… “No, it’s not a scam – here’s my (affiliate) link to go buy it.”

While that’s one of the worst examples of this, it’s also the best proof that this strategy works.

You want your titles to have either positive or negative sentiment – avoid anything neutral if your goal is to get as much traffic as possible.

Tell people about:

• Things they have to try
• Mistakes to avoid
• Negative feelings they can get rid of (Stuck in a rut? Feeling broke?)
• Positive outcomes (5 steps to getting your dream job)
• Potential scares (Still building backlinks through blog comments? Watch out!)

Headline and Subtitle

Traditionally great headlines come in two parts – the headline itself and a subtitle.

With meta titles we don’t always have the luxury of fitting that in due to character limitations but for some topics, it’s still a great strategy to keep in mind.

The only difference is that in search results, the first part will often be your target keyword. This’ll ensure you rank well while also establishing some relevance for the query.

The subtitle will help you convince people to actually click on the result and differentiate yourself from competitors.

An example from our own site:
Using FAQ Schema– Double Your Search Visibility in 5 Minutes

Include Numbers

Using numbers in headlines to increase interest is probably one of the oldest tricks in the book.

Hell, I used in for the guide you’re reading now!

BECAUSE IT WORKS.

While behavioral psychology is much more complex, the simplest explanation is that it creates curiosity (can there really be 65 ways to walk your pug?!) and has the potential to deliver a lot of value in a compressed format (I’m going to skim the headings and learn all 65 ways, fast.)

There have also been studies conducted that show that headlines with odd numbers in them generate more clicks.

I’ve never noticed a huge difference in this and recommend you do the same. Write the best damn content possible and go with whatever number of items you end up having.

Point being – some numbers > no numbers.

Keep It Short

According to The Psychological Review, people can keep seven, plus or minus two, objects in their working memory at a given time.

In other words, we’re not great at paying attention when too much is going on.

While it’s critical to have your headlines be concise and clear, you’ll want to stick between 5-9 words for the best CTR.

Try Stealing the Featured Snippet

You’ve probably seen featured snippets in search results. Google has been making them more frequent for the last few years.

What’s a featured snippet? Here’s a screenshot of a featured snippet explaining and showing it.

Featured snippets provide an answer to the searchers query straight within Google, without having to visit a website. While it’s great for a quick overview, most searches are far more complex than the limited amount of space in a featured snippet – this means they still get a myriad of clicks, especially considering they rank above all the other search results.

Why are these a big deal?

Well, because you don’t really have to “earn” that ranking in the traditional way. Anyone who ranks on the first page may be selected for the featured snippet instead. It’s a lot easier to rank within the top ten than to lock down the first position PLUS this ranks even higher than that.

So how does Google choose who gets the featured snippet?

They algorithmically choose “the best answer” to the search query, which effectively means that they mostly focus on the content itself and its relevance (as long as you’re on the first page already.)

The best tip I can give you to score more featured snippets is to be a lot more concise with your writing. Instead of writing sentences along the lines of “To summarize things, featured snippets are basically blah blah” you’d do better with “Featured snippets are X.”

Beyond the words on the page, it’s clear that Google also takes on-page SEO into consideration when it comes to selecting the featured snippet. This includes the use of things like numbered lists, use of headings (and doing so in the right order and a logical way), the cleanliness of your code and much more.

What if the search results already have a featured snippet but a competitor has it? 

Well, that’s the best part,

It’s possible to steal featured snippets from your competitors and do so instantly by asking Google to reindex the page using Google Search Console.

I’m going to write a dedicated guide about this in the future that’ll walk you through the entire process. To give you an idea though, it mostly revolves around analyzing what the current featured snippet has done to obtain it (their length, format, structure, etc).

Increase Your SERP Real Estate Using FAQ Schema

What better way to get more attention than to take up more space?

That’s exactly what you’re able to do by using FAQ schema.

Here’s a screenshot of a blog post that has FAQ schema attached to it and as you can see, it takes up nearly double the space of a traditional search result.

People can also click on the “Show more button” to see even more questions.

The best part? You have 100% control over what the questions and answers are and you can make this appear for almost any page, instantly with some simple code.

Click here to check out our detailed guide on how to implement this, step-by-step.

Add Other Relevant Schema

Beyond the FAQ schema, there’s a bunch of other types of page-level markup you can use to get Google to enhance the search results and stand out more.

I’m sure you’ve seen the recipe snippet, which displays user ratings, their count, cooking time, and nutritional information:

Or the fancy star-ratings under product reviews, along with the reviewers name:

Of course, there’s a lot more out there – ranging from event details to product stock levels.

To learn more about these, check out the official mddigitalgraphicdesigns’ website

Update Your Content and Publish Date

This used to be one of the most effective SEO “tricks” just a few years ago. While Google has made it a lot harder to abuse, it’s still an amazing strategy.

Google absolutely loves fresh content because in many industries, that’s a sign of a high-quality page and website. Who’d want to read an outdated guide?

Simply by keeping all of your most successful pages fresh and up to date, you’ll often be able to jump a few positions in the search results. It’s usually not enough to just change from 2020 to 2021 though – we recommend adding a few paragraphs of text at least and ensuring you also update the publish date.

The other aspect to consider for this is your competition.

While your article or page may have been the best out there when you initially published it, your competitors are also trying to grow and improve and may have overtaken you.

Google the top keywords your page should be ranking for and compare your content to the competitors – is it as long, detailed, and helpful?

If not, that’s a perfect opportunity to give it a refresh and also increase your traffic.

Build. More. Links.

Cmon, you knew this one was coming.

In fact, I really struggled when trying to not list this as the number one tip in this (and every other) guide.

Want to get a page ranking from #7 to #1?

Considering the number one ranking factor in Google is backlinks, the most efficient way to get there is going to be to  score more high -quality backlinks.

There are extremely few instances where building more links is not the right way to go.

Wrapping Up

I hope you found this weeks guide helpful and as always, if anything was unclear don’t hesitate to reach out and we’ll help you out.

I’ll see you next week with some more SEO valuebombs.

Simple Ways To Optimize Your Website For SEO